My journey into digital marketing didn’t begin in an agency or a startup—it began in a tomato field.

During my Master’s in Plant Pathology, I was often out in the field doing disease scouting, walking rows of vegetables under the Oklahoma sun. I had many conversations with growers during those visits—casual chats about pests, yields, weather. But one conversation stuck with me.

It was with a grower named Ralph. He ran a mid-sized farm. His produce was healthy, his land was well-managed, and he poured his heart into every harvest. Yet when it came time to sell, Ralph felt trapped. The supermarkets dictated the price. The margins were slim. He told me:

“Once I harvest, it’s out of my hands. They take a big cut. What can I do?”

I didn’t have an answer for him at the time. But that question never left me

As I continued my academic path and began working on my PhD in Agronomy, I met more people like Ralph. Not just growers this time, but agribusiness owners—those building tools, products, or services to support agriculture.

Many of them were more tech-savvy. They had tried Facebook ads, hired agencies, paid for SEO services, and launched landing pages.

But still, they struggled.

They often said the same things:

• “The agency didn’t understand our audience.”
• “We got traffic, but no real leads.”
• “They used strategies that worked for restaurants or gyms, not farms.”
• “We spent a lot—and didn’t see much in return.”

That’s when it became clear.

It wasn’t a lack of effort.

It wasn’t a lack of budget.

It was a lack of context.

Generic digital marketing agencies often don’t understand the rhythm of a growing season, the buying cycles in agriculture, or the technical nuances that ag entrepreneurs and farmers deal with daily. They apply one-size-fits-all strategies—designed for B2C e-commerce or lifestyle brands—to one of the most complex, relationship-driven industries in the world.

And those strategies fall short.

Qasta was born from that intersection—between lived experience in agriculture and hard-earned knowledge in digital strategy. It’s not just an agency; it’s a perspective shaped by both the science of growing and the challenge of reaching people.

• This journey isn’t about flashy campaigns or quick wins. It’s about understanding.
• Understanding why some agribusinesses don’t connect with their audience.
• Why digital feels expensive or out of touch to growers.
• And why the tools that should make things easier often end up creating confusion.

If This Feels Familiar, You're Not Alone

Whether you're building agtech solutions or running a family-owned farm, if you’ve ever felt like your digital efforts didn’t reflect the quality of your work—I get it.

I’ve seen it in the field. I’ve seen it online.

And I’ve lived in both worlds long enough to know that agriculture needs something different.

That’s what Qasta is here to explore.

Not just strategies.

Not just marketing.

But better ways to connect, communicate, and grow—on your terms.